Delifresh adapts to COVID-19: MaxOptra route optimisation helps support NHS workers | The latest industry news and views | Communicate Better

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Delifresh adapts to COVID-19: MaxOptra route optimisation helps support NHS workers

Jul 21, 2020

In the world of business, COVID-19 has been the survival of the fittest.

It's sink or swim - and Delifresh have adapted like a duck to water - during these uncertain times.

They have taken advantage of MaxOptra route optimisation to help support NHS workers and the wider community.

The leading fresh goods supplier - who pride themselves on innovation - have also made the brave shift from a B2B to a B2C business model.

Delifresh introduce MaxOptra route optimisation by Communicate Better



While many of Delifresh's customers were forced to close their business, it also became apparent that fixed routes were no longer applicable and planning hours suddenly increased.

This meant that Delifresh were planning until midnight, and then having to load vans at 6am the next morning.

Despite receiving thousands of orders from new customers, Delifresh were having to limit the amount of orders they could fulfill due to this unmanageable workload.


Solution and Results

With the help of MaxOptra route optimisation, Delifresh can now plan 700 orders a minute and increase deliveries by 33%.

Thanks to the time savings, Delifresh can support the community during this difficult time; delivering food parcels to NHS workers at a variety of locations, such as Nightingale Hospital.

Delifresh support NHS workers with Maxoptra Route Optimisation by Communicate Better

“The system is so adaptable!", said Mark Haywood, Transport Manager, Delifresh.


Download full Delifresh case study →


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